DUPR Powered by JOOLA
JOOLA has become title sponsor of the rating platform used by millions of players, putting an equipment brand's name directly on pickleball's competitive infrastructure.
JOOLA has become title sponsor of the rating platform used by millions of players, putting an equipment brand's name directly on pickleball's competitive infrastructure.
The pickleball industry is seeing another significant partnership. Equipment manufacturer JOOLA is the new title sponsor of Dynamic Universal Pickleball Rating (DUPR), introducing the brand identity "DUPR powered by JOOLA."
Announced October 22, 2026, the expanded deal pairs one of the sport's major equipment manufacturers with the rating platform used by millions of players, clubs, tournaments and professional organizations worldwide. It expands an existing relationship between the two companies.
The most immediate benefit is for DUPR+…
